With companies perennially looking for ways to break through the noise, engaging business content for websites, social media and other platforms – along with people who can churn this out on a regular basis – has become the need of the turbocharged minute.
But even though the buzz around it has grown stronger in recent years, content marketing is not a new phenomenon. In the Indian consumer space, Amul stands out with its irreverent and long running ad series, lampooning everyone from British politicians to Bollywood stars. Globally, in the B2B sector, companies like Hitachi publish blogs and produce videos and webinars regularly to hold their audience’s attention. Even Google, the ruling purveyor of content, is now throwing its weight behind creating it.
Have you given any thought to your content strategy lately?